Friday, August 27, 2010

A Sucker Born Every Minute: The Vivitar 35mm Camera

Ok, I've officially seen everything. I half expect Vince or the resurrected spirit of Billy Mays to be hawking this product. You need to go to their site and watch the video. My father, for the love of him, is a Luddite. HE CAN EVEN USE A GODDAMN DIGITAL CAMERA.


But enough of that, the add has all the hallmarks of 'As Seen On TV' marketing.



It has the initial pitch


Then, a show stopper!
Oh how I love seeing those words. They are a mark of (lack of)
quality to any ad I see.



In the end, the deal was better than expected:


Now THAT looks like... crap. If you read the fine print, you pay an extra $7 "shipping and handling" fee for the first camera. Then another $7 for "processing and handling" for the second one. $24 is still cheap, but then you factor in buying more film and film processing charges and yeah this is a cheap alternative to downloading them to your computer. For Gaia's sake this is ridiculous. The features of "Built-in flash" and "Motorized Automatic Advance" reek of "We have extra stock of these. Jimmy, make an ad campaign to get rid of them now!"

And Jimmy did, and will reel in many poor saps.

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